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Inspired by the 17th-century non-conformist maritime marauders and secret societies (like the infamous Skull & Bones) Psycho Bunny co-founder Robert Godley sketched a logo on a napkin during a meeting with a friend, an English weaver. His adventurous vision replaced the traditional human skull with a rabbit’s head, and an icon was born. The standard was set for what the Psycho Bunny brand would come to represent: classic style, redefined.

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