Artist Series, Honolulu, HI: Jason Lee
Born and raised in Honolulu, Kolea Surfboards’ Jason Lee has always been inspired by Hawaii's richly diverse population and its melting pot of ethnicities—stemming from migrant workers who came to the islands for a better life. “We're all taught, from the time we're kids, to respect our elders and other cultures.” Drawing from this uniquely beautiful heritage, the values of workmanship instilled in him from a young age and a deep passion for surf culture, Lee started shaping his own surfboards ten years ago when he couldn't get other shapers to attempt his designs. Years of research and development, and testing his boards in Hawaii, Australia and New Zealand, eventually led to designing custom-made asymmetrical surfboards—or ASYMS, as he likes to call them. Unlike traditional designs, asymmetrical boards are custom-shaped and tailored to the riders’ preferences—with uneven design elements (rail lines, edges, rockers, fins, concaves, etc)—allowing a highly personalized and optimized surfing experience.