New Arrivals

New Arrivals

POLOS

TEES

Sweatshirts & Hoodies

Outerwear

Bottoms

Swimwear

ACCESSORIES

MATCHING SETS

  • MEN'S CLASSIC PIMA CREW NECK TEE view 1 MEN'S CLASSIC PIMA CREW NECK TEE view 2
    Buy 2 Classics, Get 15% Off

    Men's classic pima crew neck tee

    Regular price CHF 50.00
    Discount Applied at Cart
    +21
  • MEN'S TERRENCE FLEECE HOODIE view 1 MEN'S TERRENCE FLEECE HOODIE view 2

    Men's terrence fleece hoodie

    Regular price CHF 109.00
  • MEN'S KLAUS PIQUE POLO view 1 MEN'S KLAUS PIQUE POLO view 2

    Men's klaus pique polo

    Regular price CHF 92.00
  • MEN'S SAMSON GRAPHIC TEE view 1 MEN'S SAMSON GRAPHIC TEE view 2

    Men's samson graphic tee

    Regular price CHF 60.00
  • MEN'S JACQUES PIQUE TRACK JACKET view 1 MEN'S JACQUES PIQUE TRACK JACKET view 2

    Men's jacques pique track jacket

    Regular price CHF 149.00
  • MEN'S CLASSIC PIMA PIQUE POLO view 1 MEN'S CLASSIC PIMA PIQUE POLO view 2
    Buy 2 Classics, Get 15% Off

    Men's classic pima pique polo

    Regular price CHF 83.00
    Discount Applied at Cart
    +23
  • MEN'S RAJ WORDMARK GRAPHIC TEE view 1 MEN'S RAJ WORDMARK GRAPHIC TEE view 2

    Men's raj wordmark graphic tee

    Regular price CHF 55.00
  • MEN'S NOLEN OVERSIZED JERSEY POLO view 1 MEN'S NOLEN OVERSIZED JERSEY POLO view 2

    Men's nolen oversized jersey polo

    Regular price CHF 109.00
  • MEN'S SAMSON COTTON HOODIE view 1 MEN'S SAMSON COTTON HOODIE view 2

    Men's samson cotton hoodie

    Regular price CHF 134.00
  • MEN'S ALFIE BACK GRAPHIC TEE view 1 MEN'S ALFIE BACK GRAPHIC TEE view 2

    Men's alfie back graphic tee

    Regular price CHF 64.00
  • MEN'S DEVON BRAIDED KNIT POLO view 1 MEN'S DEVON BRAIDED KNIT POLO view 2

    Men's devon braided knit polo

    Regular price CHF 109.00
    +7
  • MEN'S JACQUES PIQUE TRACK PANTS view 1 MEN'S JACQUES PIQUE TRACK PANTS view 2

    Men's jacques pique track pants

    Regular price CHF 106.00
  • MENS OLEK RELAXED BACK GRAPHIC TEE view 1 MENS OLEK RELAXED BACK GRAPHIC TEE view 2

    Mens olek relaxed back graphic tee

    Regular price CHF 68.00
  • MEN'S ALFIE ALL-OVER PRINT HOODIE view 1 MEN'S ALFIE ALL-OVER PRINT HOODIE view 2

    Men's alfie all-over print hoodie

    Regular price CHF 143.00
  • MENS DARIEL LONG SLEEVE GRAPHIC TEE view 1 MENS DARIEL LONG SLEEVE GRAPHIC TEE view 2

    Mens dariel long sleeve graphic tee

    Regular price CHF 72.00
  • MEN'S LEIGHTON MERINO BEANIE view 1 MEN'S LEIGHTON MERINO BEANIE view 2

    Men's leighton merino beanie

    Regular price CHF 41.00
  • MEN'S LEIGHTON MERINO BEANIE view 1 MEN'S LEIGHTON MERINO BEANIE view 2

    Men's leighton merino beanie

    Regular price CHF 41.00
  • MEN'S LEIGHTON MERINO BEANIE view 1 MEN'S LEIGHTON MERINO BEANIE view 2

    Men's leighton merino beanie

    Regular price CHF 41.00
  • MEN'S LEIGHTON MERINO BEANIE view 1 MEN'S LEIGHTON MERINO BEANIE view 2

    Men's leighton merino beanie

    Regular price CHF 41.00
  • MEN'S JIM JERSEY LONGSLEEVE SHIRT view 1 MEN'S JIM JERSEY LONGSLEEVE SHIRT view 2

    Men's jim jersey longsleeve shirt

    Regular price CHF 109.00
  • MEN'S LEROY LONGSLEEVE KNIT POLO view 1 MEN'S LEROY LONGSLEEVE KNIT POLO view 2

    Men's leroy longsleeve knit polo

    Regular price CHF 126.00
  • MEN'S NOLEN OVERSIZED JERSEY POLO view 1 MEN'S NOLEN OVERSIZED JERSEY POLO view 2

    Men's nolen oversized jersey polo

    Regular price CHF 109.00
  • MEN'S KLAUS PIQUE POLO view 1 MEN'S KLAUS PIQUE POLO view 2

    Men's klaus pique polo

    Regular price CHF 92.00
  • MEN'S KLAUS PIQUE POLO view 1 MEN'S KLAUS PIQUE POLO view 2

    Men's klaus pique polo

    Regular price CHF 92.00
  • MENS OLEK RELAXED BACK GRAPHIC TEE view 1 MENS OLEK RELAXED BACK GRAPHIC TEE view 2

    Mens olek relaxed back graphic tee

    Regular price CHF 68.00
  • MEN'S ALFIE BACK GRAPHIC TEE view 1 MEN'S ALFIE BACK GRAPHIC TEE view 2

    Men's alfie back graphic tee

    Regular price CHF 64.00
  • MEN'S NORMAN LONGSLEEVE OVERSIZED TEE view 1 MEN'S NORMAN LONGSLEEVE OVERSIZED TEE view 2

    Men's norman longsleeve oversized tee

    Regular price CHF 68.00
  • MEN'S WAYDE WIDE-LEG PLEATED PANTS view 1 MEN'S WAYDE WIDE-LEG PLEATED PANTS view 2

    Men's wayde wide-leg pleated pants

    Regular price CHF 117.00
  • MEN'S WAYDE WIDE-LEG PLEATED PANTS view 1 MEN'S WAYDE WIDE-LEG PLEATED PANTS view 2

    Men's wayde wide-leg pleated pants

    Regular price CHF 117.00
  • MEN'S JACQUES PIQUE TRACK JACKET view 1 MEN'S JACQUES PIQUE TRACK JACKET view 2

    Men's jacques pique track jacket

    Regular price CHF 149.00
  • MEN'S JACQUES PIQUE TRACK PANTS view 1 MEN'S JACQUES PIQUE TRACK PANTS view 2

    Men's jacques pique track pants

    Regular price CHF 106.00
  • MEN'S WAYDE TWILL OVERSHIRT view 1 MEN'S WAYDE TWILL OVERSHIRT view 2

    Men's wayde twill overshirt

    Regular price CHF 165.00
  • MENS SAMOS HYDROCHROMIC SWIM TRUNKS 6" view 1 MENS SAMOS HYDROCHROMIC SWIM TRUNKS 6" view 2

    Mens samos hydrochromic swim trunks 6"

    Regular price CHF 92.00
    +7
  • MEN'S BECK OVERSIZED DENIM PANTS view 1 MEN'S BECK OVERSIZED DENIM PANTS view 2

    Men's beck oversized denim pants

    Regular price CHF 126.00
  • MEN'S ANGUS REVERSIBLE BOMBER view 1 MEN'S ANGUS REVERSIBLE BOMBER view 2

    Men's angus reversible bomber

    Regular price CHF 216.00
  • MENS LENNY RELAXED JACQUARD TEE view 1 MENS LENNY RELAXED JACQUARD TEE view 2

    Mens lenny relaxed jacquard tee

    Regular price CHF 64.00
  • MENS LENNY RELAXED JACQUARD TEE view 1 MENS LENNY RELAXED JACQUARD TEE view 2

    Mens lenny relaxed jacquard tee

    Regular price CHF 64.00
  • MEN'S GROVER PIQUE LONGSLEEVE POLO view 1 MEN'S GROVER PIQUE LONGSLEEVE POLO view 2

    Men's grover pique longsleeve polo

    Regular price CHF 109.00
  • MEN'S ANGUS FLOCKED POLO view 1 MEN'S ANGUS FLOCKED POLO view 2

    Men's angus flocked polo

    Regular price CHF 109.00
  • MEN'S SLADE BUNNY GRAPHIC TEE view 1 MEN'S SLADE BUNNY GRAPHIC TEE view 2

    Men's slade bunny graphic tee

    Regular price CHF 60.00
  • MEN'S SAMSON GRAPHIC TEE view 1 MEN'S SAMSON GRAPHIC TEE view 2

    Men's samson graphic tee

    Regular price CHF 60.00
  • MEN'S SAMSON WORDMARK GRAPHIC TEE view 1 MEN'S SAMSON WORDMARK GRAPHIC TEE view 2

    Men's samson wordmark graphic tee

    Regular price CHF 60.00
  • MEN'S SAMSON OVERSIZED BUNNY TEE view 1 MEN'S SAMSON OVERSIZED BUNNY TEE view 2

    Men's samson oversized bunny tee

    Regular price CHF 64.00
  • MEN'S SAMSON QUARTER-ZIP SWEATER view 1 MEN'S SAMSON QUARTER-ZIP SWEATER view 2

    Men's samson quarter-zip sweater

    Regular price CHF 117.00
  • MEN'S ALFIE BASEBALL CAP view 1 MEN'S ALFIE BASEBALL CAP view 2

    Men's alfie baseball cap

    Regular price CHF 39.00
  • MEN'S EDMONDS CHEST BUNNY SPORT TEE view 1 MEN'S EDMONDS CHEST BUNNY SPORT TEE view 2

    Men's edmonds chest bunny sport tee

    Regular price CHF 60.00
  • MEN'S JOHAN STRAIGHT-LEG SWEATPANTS view 1 MEN'S JOHAN STRAIGHT-LEG SWEATPANTS view 2

    Men's johan straight-leg sweatpants

    Regular price CHF 106.00
  • MEN'S LOWELL GRAPHIC TEE view 1 MEN'S LOWELL GRAPHIC TEE view 2

    Men's lowell graphic tee

    Regular price CHF 60.00
  • MEN'S GROVER PIQUE LONGSLEEVE POLO view 1 MEN'S GROVER PIQUE LONGSLEEVE POLO view 2

    Men's grover pique longsleeve polo

    Regular price CHF 109.00
  • MEN'S ALFIE GRAPHIC SWEATPANTS view 1 MEN'S ALFIE GRAPHIC SWEATPANTS view 2

    Men's alfie graphic sweatpants

    Regular price CHF 106.00
Polos
Shop Now Shop Now
Tees
Shop Now Shop Now
Outerwear
Shop Now Shop Now

Explore the Season's Newest Arrivals & Wardrobe Essentials

Our newest collection focuses on premium materials, tailored fits, and unauthorized bursts of color designed to stand out.

  • The Trademark Polo: Our new arrival men's polo shirts are crafted from 100% diamond-knit Peruvian Pima cotton and finished with mother-of-pearl buttons. This specific fabric structure resists pilling, offers natural breathability, and retains its shape wash after wash.
  • Elevated Athleisure & Layering: Beyond the classic polo, this drop introduces lightweight mens hoodies and sweatshirts, moisture-wicking golf apparel, and durable mens swim trunks built with rapid-dry technology.
  • Uncompromising Quality Details: Every piece features side vents, taped seams for structurally sound longevity, and our meticulously embroidered 4,000-stitch Psycho Bunny classic logo.

Whether you are looking to refresh your smart-casual rotation or hunting for standout street style, our new arrivals deliver luxury-adjacent quality with an edgy, rebellious spirit.