New Arrivals

New Arrivals

POLOS

TEES

Sweatshirts & Hoodies

Outerwear

Bottoms

Swimwear

ACCESSORIES

MATCHING SETS

  • Mens dariel long sleeve graphic tee

    Regular price CHF 72.00
    Color: 001 BLACK

  • Mens soren graphic tee

    Regular price CHF 59.00
    Color: 100 WHITE

  • Mens 3 pack boxer brief

    Regular price CHF 44.00
    Color: 001 BLACK
  • Buy 2 Classics, Get 15% Off

    Mens classic crew neck tee

    Regular price CHF 49.00
    Discount Applied at Cart
    Color: 031 WHITE CAP GRAY
    +21

  • Bunny card case

    Regular price CHF 41.00
    Color: 001 BLACK

  • Mens adamo trucker cap

    Regular price CHF 38.00
    Color: 001 BLACK

  • Mens devon knit polo

    Regular price CHF 108.00
    Color: 001 BLACK
    +6

  • Mens devon knit polo

    Regular price CHF 108.00
    Color: 250 PRISTINE
    +6

  • Mens emerson slim fit denim pant 32 l

    Regular price CHF 125.00
    Color: 001 BLACK

  • Crossbody bag

    Regular price CHF 74.00
    Color: 001 BLACK

  • Mens serge graphic tee

    Regular price CHF 55.00
    Color: 002 BLACK 2

  • Mens adamo trucker cap

    Regular price CHF 38.00
    Color: 100 WHITE

  • Mens royce graphic tee

    Regular price CHF 59.00
    Color: 621 BRILLIANT RED

  • Mens royce graphic tee

    Regular price CHF 59.00
    Color: 250 PRISTINE

  • Mens royce graphic tee

    Regular price CHF 59.00
    Color: 001 BLACK

  • Mens maurice back graphic tee

    Regular price CHF 55.00
    Color: 001 BLACK

Polos

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Tees

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Outerwear

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Explore the Season's Newest Arrivals & Wardrobe Essentials

Our newest collection focuses on premium materials, tailored fits, and unauthorized bursts of color designed to stand out.

  • The Trademark Polo: Our new arrival men's polo shirts are crafted from 100% diamond-knit Peruvian Pima cotton and finished with mother-of-pearl buttons. This specific fabric structure resists pilling, offers natural breathability, and retains its shape wash after wash.
  • Elevated Athleisure & Layering: Beyond the classic polo, this drop introduces lightweight mens hoodies and sweatshirts, moisture-wicking golf apparel, and durable mens swim trunks built with rapid-dry technology.
  • Uncompromising Quality Details: Every piece features side vents, taped seams for structurally sound longevity, and our meticulously embroidered 4,000-stitch Psycho Bunny classic logo.

Whether you are looking to refresh your smart-casual rotation or hunting for standout street style, our new arrivals deliver luxury-adjacent quality with an edgy, rebellious spirit.