New Arrivals

New Arrivals

POLOS

TEES

Sweatshirts & Hoodies

Outerwear

Bottoms

Swimwear

ACCESSORIES

MATCHING SETS

  • Men's samson oversized bunny tee

    Regular price L£6,905,000.00
    Color: 001 BLACK

  • Men's samson quarter-zip sweater

    Regular price L£12,705,000.00
    Color: 001 BLACK

  • Men's alfie baseball cap

    Regular price L£4,143,000.00
    Color: 001 BLACK

  • Men's lowell graphic tee

    Regular price L£6,445,000.00
    Color: 001 BLACK

  • Men's alfie jacquard sweatpants

    Regular price L£11,508,000.00
    Color: 049 ECRU

  • Men's klaus jacquard tee

    Regular price L£7,826,000.00
    Color: 049 ECRU

  • Men's slade bunny graphic tee

    Regular price L£6,445,000.00
    Color: 049 ECRU

  • Men's rowley sherpa zip jacket

    Regular price L£15,467,000.00
    Color: 049 ECRU

  • Men's teddy johnny collar polo

    Regular price L£10,864,000.00
    Color: 049 ECRU

  • Men's samson quarter-zip sweater

    Regular price L£12,705,000.00
    Color: 074 STONE

  • Men's raj wordmark graphic tee

    Regular price L£5,984,000.00
    Color: 100 WHITE

  • Men's samson wordmark graphic tee

    Regular price L£6,445,000.00
    Color: 100 WHITE

  • Men's samson oversized bunny tee

    Regular price L£6,905,000.00
    Color: 100 WHITE

  • Men's edmonds chest bunny sport tee

    Regular price L£6,445,000.00
    Color: 100 WHITE

  • Men's samson cotton hoodie

    Regular price L£14,546,000.00
    Color: 100 WHITE

  • Men's raj wordmark graphic tee

    Regular price L£5,984,000.00
    Color: 217 JAVA

Polos

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Tees

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Outerwear

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Explore the Season's Newest Arrivals & Wardrobe Essentials

Our newest collection focuses on premium materials, tailored fits, and unauthorized bursts of color designed to stand out.

  • The Trademark Polo: Our new arrival men's polo shirts are crafted from 100% diamond-knit Peruvian Pima cotton and finished with mother-of-pearl buttons. This specific fabric structure resists pilling, offers natural breathability, and retains its shape wash after wash.
  • Elevated Athleisure & Layering: Beyond the classic polo, this drop introduces lightweight mens hoodies and sweatshirts, moisture-wicking golf apparel, and durable mens swim trunks built with rapid-dry technology.
  • Uncompromising Quality Details: Every piece features side vents, taped seams for structurally sound longevity, and our meticulously embroidered 4,000-stitch Psycho Bunny classic logo.

Whether you are looking to refresh your smart-casual rotation or hunting for standout street style, our new arrivals deliver luxury-adjacent quality with an edgy, rebellious spirit.