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In celebration of Pride, Psycho Bunny is releasing a limited-edition T-shirt designed in collaboration with Psycho Bunny team member Michael J. Lopez. A visual homage, this piece honors and supports the LGBTQIA+ community with a special rainbow-colored iteration of the Bunny emblem featuring an empowering āLIVE OUT LOUDā message.Ā
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We spoke with Lopez on the driving idea behind his design concept, what Pride means to him and the positive impact he hopes this collaborative initiative will have on the community and beyond.Ā
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For Michael, Pride is choosing life over fear, people over stigma and love over hate. Speaking about his concept and design for the Pride T-shirt, Lopez explains that the message he wanted to convey is actually quite simple and straight-forward: āLIVE your truth, be proud to be OUT and raise your voice so LOUD that everyone will have to stop and listen.āāāLIVE OUT LOUD.ā as he passionately expresses it. These three printed wordsājuxtaposed with the colors synonymous with the communityās unityā deliver his intended message with so much confidence.
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100% of the net proceeds from sales of the Pride-Edition T-shirt will be donated to the onePULSE Foundation, which was personally selected by Lopez. Moved by the incredible work of the Orlando-based nonprofit organization and motivated by its continued impact on the community, Lopezāwho has called Orlando home for 28 yearsāsays: āonePULSE is a foundation that truly wants to evoke change. They work relentlessly to lift up the voices of the voiceless and inspire hope to an ever-hurting community.ā
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For Lopez, giving back means that he gets to inspire hope and bring forth meaningful change. āThe purpose of this Pride edition is not to dwell on the negative but to bring light to the solution.ā He adds: āOur stories do not define us, our stories only echo the pain of so many others. However, my voiceāI choose my voice as my super power.ā