New Arrivals

New Arrivals

POLOS

TEES

Sweatshirts & Hoodies

Outerwear

Bottoms

Swimwear

ACCESSORIES

MATCHING SETS

  • Men's makai knit tee

    Regular price CHF 90.90
    Color: 250 PRISTINE

  • Men's terrence fleece hoodie

    Regular price CHF 119.00
    Color: 332 KAMBABA

  • Men's bruno graphic tee

    Regular price CHF 64.90
    Color: 001 BLACK

  • Men's bruno graphic tee

    Regular price CHF 64.90
    Color: 100 WHITE

  • Men's bruno graphic tee

    Regular price CHF 64.90
    Color: 408 SURF THE WEB

  • Men's desmond graphic tee

    Regular price CHF 60.90
    Color: 100 WHITE

  • Men's desmond graphic tee

    Regular price CHF 60.90
    Color: 001 BLACK

  • Mens dariel long sleeve graphic tee

    Regular price CHF 78.90
    Color: 001 BLACK

  • Kids kenji graphic tee

    Regular price CHF 41.90
    Color: 001 BLACK

  • Kids robin piqué polo

    Regular price CHF 60.90
    Color: 031 WHITE CAP GREY

  • Kids robin piqué polo

    Regular price CHF 60.90
    Color: 668 ROMANCE ROSE

  • Kids robin piqué polo

    Regular price CHF 60.90
    Color: 001 BLACK

  • Kids ledger graphic tee

    Regular price CHF 41.90
    Color: 100 WHITE

  • Kids ty french terry hoodie

    Regular price CHF 109.00
    Color: 074 STONE

  • Kids ty french terry sweatpant

    Regular price CHF 78.90
    Color: 074 STONE

  • Kids conan pima graphic tee

    Regular price CHF 46.90
    Color: 074 STONE

Polos

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Tees

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Outerwear

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Explore the Season's Newest Arrivals & Wardrobe Essentials

Our newest collection focuses on premium materials, tailored fits, and unauthorized bursts of color designed to stand out.

  • The Trademark Polo: Our new arrival men's polo shirts are crafted from 100% diamond-knit Peruvian Pima cotton and finished with mother-of-pearl buttons. This specific fabric structure resists pilling, offers natural breathability, and retains its shape wash after wash.
  • Elevated Athleisure & Layering: Beyond the classic polo, this drop introduces lightweight mens hoodies and sweatshirts, moisture-wicking golf apparel, and durable mens swim trunks built with rapid-dry technology.
  • Uncompromising Quality Details: Every piece features side vents, taped seams for structurally sound longevity, and our meticulously embroidered 4,000-stitch Psycho Bunny classic logo.

Whether you are looking to refresh your smart-casual rotation or hunting for standout street style, our new arrivals deliver luxury-adjacent quality with an edgy, rebellious spirit.