New Arrivals

New Arrivals

POLOS

TEES

Sweatshirts & Hoodies

Outerwear

Bottoms

Swimwear

ACCESSORIES

MATCHING SETS

  • Men's psycho bunny puffer gloves

    Regular price CHF 81.90
    Color: 423 BARITONE BLUE

  • Kids' alfie baseball cap

    Regular price CHF 32.90
    Color: 495 DELPHINIUM BLUE

  • Kid's norman longsleeve oversized tee

    Regular price CHF 55.90
    Color: 495 DELPHINIUM BLUE

  • Women's quarter-zip sweater

    Regular price CHF 129.00
    Color: 625 RHYTHMIC RED

  • Women's straight-leg sweatpants

    Regular price CHF 90.90
    Color: 625 RHYTHMIC RED

  • Kids' slade pima graphic tee

    Regular price CHF 50.90
    Color: 625 RHYTHMIC RED

  • Kids' johan textured sweatpants

    Regular price CHF 78.90
    Color: 625 RHYTHMIC RED

  • Kids' sawyer bunny graphic tee

    Regular price CHF 41.90
    Color: 625 RHYTHMIC RED

  • Kids' johan oversized bunny hoodie

    Regular price CHF 109.00
    Color: 625 RHYTHMIC RED

  • Women's jane graphic tee

    Regular price CHF 64.90
    Color: 625 RHYTHMIC RED

  • Kids' archer 3-pack sport socks

    Regular price CHF 32.90
    New
    Color: 900 MULTI

  • Men's psycho bunny ski goggles

    Regular price CHF 115.00
    New
    Color: BLK BLACK

  • Men's stretch braided belt

    Regular price CHF 72.90
    Color: BLK BLACK

  • Men's oscar longsleeve tee

    Regular price CHF 78.90
    Color: 100 WHITE
  • Buy 2 Classics, Get 15% Off

    Men's classic pima crew neck tee

    Regular price CHF 53.90
    Discount Applied at Cart
    Color: 423 BARITONE BLUE
    +21

  • Mens braided bunny bracelet

    Regular price CHF 35.90
    Color: 001 BLACK

Polos

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Tees

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Outerwear

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Explore the Season's Newest Arrivals & Wardrobe Essentials

Our newest collection focuses on premium materials, tailored fits, and unauthorized bursts of color designed to stand out.

  • The Trademark Polo: Our new arrival men's polo shirts are crafted from 100% diamond-knit Peruvian Pima cotton and finished with mother-of-pearl buttons. This specific fabric structure resists pilling, offers natural breathability, and retains its shape wash after wash.
  • Elevated Athleisure & Layering: Beyond the classic polo, this drop introduces lightweight mens hoodies and sweatshirts, moisture-wicking golf apparel, and durable mens swim trunks built with rapid-dry technology.
  • Uncompromising Quality Details: Every piece features side vents, taped seams for structurally sound longevity, and our meticulously embroidered 4,000-stitch Psycho Bunny classic logo.

Whether you are looking to refresh your smart-casual rotation or hunting for standout street style, our new arrivals deliver luxury-adjacent quality with an edgy, rebellious spirit.