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Artist Series, Las Vegas: Pretty Done aka Adam Rellah

The person behind the art persona Pretty Done, Adam Rellah, describes himself as an ā€œimmersive abstract freestyle pop artist.ā€ Fittingly, his work evokes the late legend Keith Haring. Thick black lines, bold colors, and graffiti-inspired cartoon-esque figures enliven murals in his hometown Las Vegas, hotel interiors, and even cars—to name but a few mediums. His interpretation of the Psycho Bunny brand for Las Vegas Artist Series is no exception—Rellah infuses Sin City’s iconography in a playful and vivid rendering that vibrantly represents the city’s fortitude. You can have the chance to see Pretty Done’s artwork named ā€œPD-PB-LVā€ at the Fashion Show mall.

Since he started drawing at the age of 19, renowned Las Vegas artist Adam Rellah AKA Pretty Done applied himself to creating intriguing characters and out-of-the-box lettering, an art which he’s continued to hone until today.
When interpreting the Psycho Bunny brand and aesthetic for the Las Vegas Artist Series, Rellah explains the instant compatibility. ā€œFilling the Psycho Bunny logo was just a perfectly shaped vehicle for my style—my patterns and characters naturally fit into it. Also, putting the logo on a classic Vegas iconography, including the playing cards, was just a perfect match from the get-go.ā€ What makes the Artist Series Las Vegas special, according to the artist and muralist, is because Psycho Bunny’s aesthetic and ethos is so similar to his. ā€œIt’s a great project that promotes art and self-expression, which in turn is complementary to both our aesthetics. Fashionable, minimal, pops of color, and bold lines … I’m extremely happy with the final designs and super excited to see this project with Psycho Bunny come to life!
Since Las Vegas is world-renowned as a playground for fun and visiting is almost like stepping into an electrifying world made for amusement, it has a big impact on Pretty Done’s style—and since his aesthetic is created there, his vivid artwork inherently oozes with the city’s character and ethos of gratification. ā€œMy style is high-energy, fun, and electric—like Vegas. Classic symbolism and bold colors come together in a balanced pattern,ā€ he explains.
Pretty Done’s creative process is as easeful and natural as his unique aesthetic itself. ā€œThe creative process comes extremely natural to me. Coming up with concepts and putting my iPencil to iPad is just organic. I remind myself to stick to the theme, but just get stuck and try to have fun when I draw. It’s as simple as that.ā€ When asked to describe self-expression in three words and what it means to him, Rellah eloquently replies, ā€œoriginality, honesty, uniqueness. It’s what makes everyone so special—and it makes the world go round.ā€

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